An awareness campaign aimed at raising health awareness about harmful behaviors that pose health and environmental risks. The campaign highlights the importance of indoor air quality, water conservation, promoting tree-planting behaviors, and the dangers of misusing chemical cleaning products through its campaign materials, including a behavioral test designed to measure the knowledge and behaviors of people in the Gulf community.
The campaign slogan, #The decision is up to you, is inspired by the idea that for every action, there is an equal and opposite reaction, meaning that any harm caused to the environment will ultimately return to affect humans themselves.
